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QSR AND FAST CASUAL

QSR Growth and Performance Consulting

We help multi unit QSR brands and private equity backed platforms accelerate franchise growth, improve store level profitability, and execute transformation at scale.

From franchise expansion to EBITDA improvement, we combine strategy, execution, and data to deliver measurable outcomes across your network. Most of our clients engage us when growth slows, margins compress, or execution becomes difficult to manage across locations.

Trusted by multi unit operators and private equity backed consumer brands

Auntie Anne's logo
Subway
Blaze Pizza
Cinnabon logo
GOTO Foods
Roark Capital
brentwood associates
Carvel
jamba juice
Enviro Master Logo

WHERE PERFORMANCE BREAKS DOWN

Why QSR Growth Breaks at Scale

Growth in QSR is not linear.

What works at 20 locations often breaks at 100. What works at 100 breaks at 300.

As brands scale, complexity increases across operations, franchise development, and decision making.

Without the right structure, growth slows, margins compress, and execution becomes harder to manage.

Franchise growth becomes inconsistent

Marketing spend increases, but franchise lead quality declines and conversion becomes unpredictable.

Store level profitability erodes

Rising costs, operational inefficiencies, and lack of visibility make it difficult to maintain strong unit economics across locations.

Leadership loses real time visibility

Data is fragmented across systems, making it difficult to understand performance across the network and act quickly.

Strategic initiatives stall

ERP upgrades, digital transformation, and operational initiatives lose momentum due to unclear ownership and lack of execution discipline.

At this stage, incremental improvements are not enough. QSR brands need a structured approach to growth, performance, and execution, supported by the right operating model, data, and governance.

WHAT WE DO

QSR Consulting Services

We partner with QSR brands to solve the most critical challenges in growth, profitability, and execution. 

Our work spans franchise led QSR brands, corporate owned restaurant networks, and private equity backed platforms.

Drive-Thru Food Pickup

Franchise Growth and Expansion Strategy

We help QSR brands accelerate expansion by building a structured and scalable franchise growth engine.

  • Franchise development strategy and market prioritization

  • Lead generation and qualification optimization

  • Franchise sales funnel design and conversion improvement

OUTCOMES: Deliver faster franchise growth with higher quality leads and improved conversion rates.

Large Trade Show

Performance Improvement and EBITDA Expansion

We work with operators and leadership teams to improve unit economics and drive sustainable profitability across the network.

  • Store level profitability analysis and benchmarking

  • Cost optimization and SG&A reduction

  • Menu, pricing, and margin optimization

  • Operational efficiency and labor model improvements

OUTCOMES: Increase EBITDA margins and improve store level profitability across locations.

Blue Microchip Closeup

AI Powered Growth and Automation

We leverage AI to improve franchise development, marketing performance, and operational efficiency.

  • AI driven lead qualification and scoring

  • Marketing and campaign optimization

  • Workflow automation across growth and operations

  • Predictive analytics for performance improvement

OUTCOMES: Improve lead quality, increase conversion, and reduce manual effort across the growth engine.

Data Visualization Dashboard

Data, Analytics, and Execution Visibility

We bring structure and transparency to complex operations by enabling real time visibility into performance and execution.

  • Executive dashboards and KPI tracking

  • Portfolio level reporting across locations

  • PMO and transformation office setup

  • Governance frameworks and accountability models

OUTCOMES: Enable faster decision making with real time visibility into performance and execution.

Where We Drive Growth, Profitability, and Performance

High Impact Use Cases

We focus on the areas that have the greatest impact on growth, profitability, and execution across multi unit QSR brands.

Franchise Lead Generation and Qualification

Capture and qualify high quality franchise leads in real time to accelerate pipeline growth and improve conversion rates.

Guest Experience and Store Operations

Improve satisfaction, retention, and operational consistency across locations to drive repeat visits and revenue growth.

Delivery Optimization and Conversion

Increase digital conversion, improve delivery performance, and drive higher repeat order rates across channels.

Store Level Performance Visibility

Gain real time visibility into store level performance, unit economics, and operational metrics across your network.

Expansion Strategy and M&A Prioritization

Prioritize expansion opportunities and improve acquisition outcomes through data driven strategy and disciplined evaluation.

Executive Decision Making and Performance Management

Enable faster, data driven decision making with structured reporting, dashboards, and performance governance.

These use cases are typically interconnected and delivered as part of a broader growth, performance, or transformation initiative.

OUR PLATFORM ADVANTAGE

Gravitas combines senior advisory with proprietary platforms to accelerate execution and drive measurable outcomes.

Unlike traditional consulting firms, we do not stop at strategy. We implement structured operating models and real time visibility tools that enable leadership teams to execute with speed and discipline.

Laminar Strategy™

Execute strategy with discipline through a centralized Transformation Office that provides real time visibility into priorities, risks, and progress.

Growth Hero™

Accelerate franchise growth with AI driven lead qualification and pipeline management that improves conversion and scalability.

Business Cockpit™

Enable faster executive decisions with real time dashboards across sales, operations, and finance.

Results achieved across multi unit QSR brands and private equity backed platforms.

$7.1M+

Revenue Growth

By improvement in NPS scores through a virtual audit center across 350+ locations for a Pizza Chain.

300%

increase in qualified lead conversations

Through Growth Hero™, an AI enabled revenue engine, improving the intake and qualification of inbound franchising leads across channels.

3x

Faster Franchise Sales Velocity

Shorter sales cycles and faster progression from lead to close through faster engagement, qualification, and conversion through the franchising developement funnel.

>95%

Reduction in Missed Opportunities

Near elimination of missed calls, inquiries, and follow ups.

5%

reduction in prime costs 

From 62% to 57% through FP&A initiatives and targeted cost-optimization across FZ operations.

+81%

increase in franchisee engagement 

For the world's largest sandwich chain through better internal communications, training, and operations support.

CLIENT OUTCOMES

Measurable Outcomes Across QSR Clients

We focus on delivering measurable outcomes that directly impact revenue growth, profitability, and execution.

subway restaurants

How Subway Increased Franchisee Engagement 81% with a New Communications Platform

QSR & Fast Casual, Laminar™ Strategy Execution

Gravitas partnered with Subway to replace a legacy intranet serving 350K+ users. The new SaaS platform delivered 81% higher engagement, $2M in recurring savings, and 703K views in its first week.

pizza franchise

How Blaze Pizza Increased Qualified Franchise Leads by 300% with AI Powered Lead Qualification

QSR & Fast Casual, AI Strategy, Growth Hero™

Blaze Pizza, a fast-growing QSR brand with over 350+ US locations transformed its franchise development pipeline using Gravitas’ Growth Hero™ AI CRM for franchising, resulting in a 300% increase in qualified leads, 3x faster sales velocity, and full clearance of a 36-month backlog.

abstract

GoTo Foods Case Study: International QSR Analytics Across a Multi Brand Portfolio

QSR & Fast Casual, Analytics

Gravitas helped Focus Brands, now GoTo Foods, build a Power BI analytics solution across international markets, driving a 12% lift in average regional sales after a 3 month pilot, 100% ROI, and 350+ leadership hours saved.

pizza franchise

From declining sales to scalable growth: a guest-centric turnaround

QSR & Fast Casual, CxO Advisory

Our client is an American fast-casual restaurant chain specializing in artisanal pizzas with 300+ locations across 38 U.S. states and 6 countries.

burgers

Turning promotional data into profit-driving offers

QSR & Fast Casual, CxO Advisory

Our client is an American fast-casual restaurant chain specializing in gourmet-style build-your-own burgers. They have experienced exponential growth over the past decade, expanding to 250+ stores across the US, Canada and internationally.

Ready to Accelerate Growth and Improve Performance?

If you are scaling a QSR brand and facing challenges with growth, profitability, or execution, we can help.

If there’s no meaningful opportunity, we’ll tell you.

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