Why Gravitas for QSR Leaders
Turning scale and complexity into operational excellence.
QSR brands that sustained 6 %+ annual revenue growth while improving EBIT margins delivered nearly 4× higher shareholder returns than peers, proving that growth without efficiency isn’t enough.
McKinsey Whitepaper
Quick Service Restaurants operate at the intersection of brand, technology, and franchise scale. Growth creates challenges: fragmented customer journeys, high operating costs, complex franchise systems, and the need to adapt quickly to shifting demand.
Gravitas helps restaurant and QSR leaders turn this complexity into advantage by aligning strategy, execution, and intelligent insight.
With deep experience across global chains, franchise systems, and consumer brands, and powered by our proprietary Laminar™ strategy execution platform, we deliver outcomes that matter.
$7.1mn
5%
+81%
sales influenced
by improvement in NPS scores through a virtual audit center across 350+ locations for a Pizza Chain
avg. reduction in prime costs
from 62% to 57% through FP&A initiatives and targeted cost-optimization across FZ operations
increase in franchisee engagement
for the world's largest sandwich chain through better internal communications, training, and operations support
WHAT WE SOLVE
DIGITAL & OFF-PREMISE UNIFICATION
WHAT WE SOLVE: Fragmented ordering journeys, low digital mix, marketplace inconsistencies.
HOW WE DO IT: Integrate app/web/aggregators, optimize menus & pricing, apply test-and-learn playbooks.
OUTCOMES: Higher digital adoption, smoother launches, improved conversion.
CORPORATE STRATEGY & VALUE CREATION
WHAT WE SOLVE: Diffuse priorities, unclear value theses, slow decisions, misaligned capital.
HOW WE DO IT: Strategy choices, portfolio prioritization via Activation Office, value/benefits models in Laminar™.
OUTCOMES: Focused bets, faster cycles, higher ROI on capital and operating spend.
FP&A AND PERFORMANCE MANAGEMENT
WHAT WE SOLVE: Slow close, unclear unit economics, scattered reporting.
HOW WE DO IT: Driver-based planning, store-level P&Ls, LTO profitability, variance analysis, board-ready dashboards.
OUTCOMES: Faster forecasts, better pricing/staffing decisions, stronger cash discipline.
TECHNOLOGY MODERNIZATION & GENAI
WHAT WE SOLVE: Tech debt, manual tasks, slow deployments.
HOW WE DO IT: Modernize POS/KDS/loyalty integrations, build analytics fabric, deploy GenAI agents for ops, finance, and marketing.
OUTCOMES: Lower run cost, faster deployments, leadership time saved, higher digital adoption and throughput.
FEATURED CASE STUDY
Case Study
Our client, Subway, is an American multinational fast food restaurant franchise that specializes in submarine sandwiches. It is the largest restaurant operator in the world with 37,000 locations across 100 countries and territories. Subway’s existing communications site for field comms was meant to provide operational and marketing updates across 350K+ users. However, it lacked user-engagement because of the difficulty to navigate the site and search. It was riddled with defects that took months to resolve. Moreover, the on-premise hosting resulted in significant tech-support costs on an application that wasn’t fully serving stakeholder needs.
Results: +81% increased franchisee engagement, $2mn savings, 703k views — Gravitas & Interact Software. Read the full case study.
