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Why Gravitas for Retail Leaders

Trusted by leaders at lululemon, Ralph Lauren, Estée Lauder, Williams-Sonoma, and Wegmans, Gravitas helps retail and CPG executives deliver results from omnichannel to supply chain, with practitioner-led advisory and Laminar™ powered insights.

Retailers that personalize promotions and experiences see 10–15% revenue lift and ~20% higher CSAT

McKinsey Whitepaper

We help retail and CPG CxOs deliver measurable results across omnichannel, merchandising, and supply chain, enabled by disciplined program oversight and change management. 

>20%

40%

$10bn

productivity uplift 

for a CPG firm through S&OP and ERP implementation

faster planning cycles 

after Laminar™ deployment at a global apparel retailer

business value influenced

across retail/CPG portfolios via prioritization & supply-chain modernization.

WHAT WE SOLVE

OMNI-CHANNEL

  1. WHAT WE SOLVE: Fragmented customer journeys, slow BOPIS and ship from store, promotion complexity.

  2. HOW WE DO IT: Unify web, marketplace, and store journeys; stand up BOPIS and ship from store; install promotion governance and test and learn playbooks.

  3. OUTCOMES: Higher conversion and on time launches.

SUPPLY CHAIN

  1. WHAT WE SOLVE: Out-of-stocks, low turns, limited inventory visibility

  2. HOW WE DO IT: Forecasting & allocation uplift; WMS/DOM/ERP modernization; vendor performance playbooks

  3. OUTCOMES: Fewer stockouts, better margins, faster flow

LOYALTY, CRM & ANALYTICS

  1. WHAT WE SOLVE: Underused first-party data, low repeat rate/LTV

  2. HOW WE DO IT: Segmentation, lifecycle automation, next-best-offer; Power BI KPIs for promo and trade ROI

  3. OUTCOMES: Lift in repeat purchase and campaign ROI

STRATEGY EXECUTION

  1. WHAT WE SOLVE: Siloed execution, slipping timelines, unclear benefits

  2. HOW WE DO IT: Intake → prioritization → governance → benefits; role-based change & training; Laminar™ on Microsoft

  3. OUTCOMES: On-time delivery and measurable value realization

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