top of page

Three facets of digital transformation

Updated: Feb 24

April 19, 2022 | Strategy | Digital Transformation

Digital transformation pyramid


Companies are often faced with three types of digital transformation:

1. Consumer-oriented

2. Enterprise-focused

3. Shifts in business models

Each type of transformation presents unique opportunities and challenges. In this post, we will see a few examples.

1. Consumer-oriented digital transformation

Companies can enhance the way consumers interact with their brands using digital enablers such as conversational AI. The Mercedes MBUX is a great example of this.

2. Enterprise-focused transformation through digital enablers

Enterprises can be transformed by leveraging digital technologies like Machine Learning and RPA to automate back-office functions, driving cost optimization.

3. Shifts in business models to digital channels and value streams

Companies can shift or enhance their products or services through digital channels. The shift in business models using digital enablers is the hardest but perhaps the most rewarding. Even after a decade, Netflix is still a great example of how a company pivoted from mailed DVDs to web streaming content with hyper-personalized recommendations.


What challenges have you faced in your digital transformation journey?

Talk to us at Gravitas Consulting.


Follow us for careers and updates on LinkedIn

Visit us online at

bottom of page