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Three facets of digital transformation

Updated: Mar 12

April 19, 2022 | Strategy | Digital Transformation

Digital transformation pyramid


Companies are often faced with three types of digital transformation:

1. Consumer-oriented

2. Enterprise-focused

3. Shifts in business models

Each type of transformation presents unique opportunities and challenges. In this post, we will see a few examples.

1. Consumer-oriented digital transformation

Companies can enhance the way consumers interact with their brands using digital enablers such as conversational AI. The Mercedes MBUX is a great example of this.

2. Enterprise-focused transformation through digital enablers

Enterprises can be transformed by leveraging digital technologies like Machine Learning and RPA to automate back-office functions, driving cost optimization.

3. Shifts in business models to digital channels and value streams

Companies can shift or enhance their products or services through digital channels. The shift in business models using digital enablers is the hardest but perhaps the most rewarding. Even after a decade, Netflix is still a great example of how a company pivoted from mailed DVDs to web streaming content with hyper-personalized recommendations.

About Us

Leading the Way: The Transformation Office and the Art of Change Management

Our story began with the deep desire to drive tangible, visible, and measurable outcomes for clients. With that as our guiding beacon, we launched Gravitas Consulting – a boutique consulting firm specializing in bringing Insight to Oversight.

We help our clients scale and improve their businesses by the thoughtful application of Intelligent Information to guide decisions and actions. We leverage our data analytics and visualization, enterprise program and change management, and customer experience design expertise to provide leaders with the intelligence they need to do what they do best, even better.

At Gravitas, we measure success by only one metric: each client’s satisfaction with our ability to drive Outcomes that matter. We stand behind this belief by putting a portion of our fees at risk if we do not meet the commitments we promise.

Our promise to clients is simple: we drive outcomes that matter.


What challenges have you faced in your digital transformation journey?

Talk to us at Gravitas Consulting.


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