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Affordable and pragmatic product management practices for small to medium-size companies

Updated: Dec 1, 2023

March 5, 2023 | Product Management | By Priyanka Nagpal

Product management is a crucial function for any company that offers products or services to users. Great examples include, Netflix, Amazon, Tesla, and Southwest Airlines. However, for small to medium-sized companies, resources are often limited, and the cost of implementing good product management practices can be a challenge. Nonetheless, promoting good product management practices is essential for the growth and success of a company, and there are several affordable ways to achieve this. In this article, we will discuss some of these practices.

1. Clearly define the product vision and strategy

A product vision and strategy are essential for guiding the development and management of the product. This includes identifying the target market, understanding customer needs, and setting clear goals and objectives. To promote good product management practices, small to medium-sized companies should ensure that their product vision and strategy are well-defined and communicated clearly to all stakeholders. This can be achieved through regular meetings with the product team, creating a product roadmap, and sharing product updates with the rest of the company.

2. Focus on customer feedback

Understanding customer needs and preferences is crucial for the success of any product. Small to medium-sized companies can leverage customer feedback to promote good product management practices. This includes gathering feedback through surveys, interviews, and user testing, and incorporating this feedback into the product development process. Companies can also use social media and other online platforms to gather customer feedback and engage with their target audience.

3. Adopt agile development methodologies

Agile development methodologies, such as Scrum or Kanban, are effective ways to promote good product management practices. Agile methodologies focus on collaboration, transparency, and continuous improvement, making them ideal for small to medium-sized companies that are looking to promote good product management practices at a low cost. Agile methodologies help companies to prioritize features and releases based on customer feedback, and ensure that the product development process is aligned with the product vision and strategy. Scrum Agile or Kanban are often the simplest methodologies to implement. More mature organizations can implement the Scaled Agile (SAFe) implementation roadmap.

4. Encourage cross-functional collaboration

This change is certainly challenging as it involves a cultural and organizational shift. Product management involves cross-functional collaboration between different departments, including marketing, sales, engineering, and design. Small to medium-sized companies can promote good product management practices by encouraging cross-functional collaboration and creating a culture of collaboration and innovation. This can be achieved by organizing regular meetings and workshops, creating cross-functional teams, and sharing product updates and progress with all stakeholders.

5. Use product management tools

There are several product management tools available that can help small to medium-sized companies promote good product management practices at a low cost. These tools include project management software, collaboration tools, and product management platforms. Product management tools help companies to streamline their product development process, improve communication and collaboration, and track progress and performance. We recommend the use of affordable tools like MS Teams / Planner or Google Keep to drive sprint story board progress.

In conclusion, promoting good product management practices is essential for the growth and success of small to medium-sized companies. While resources may be limited, there are several low-cost ways to achieve this, including clearly defining the product vision and strategy, focusing on customer feedback, adopting agile development methodologies, encouraging cross-functional collaboration, and using product management tools. By implementing these practices, small to medium-sized companies can develop and manage successful products that meet the needs of their target audience and drive business growth.

About Us

Gravitas is a digital transformation consulting firm.


​We help clients scale and improve their businesses by leveraging digital enablers and the best practices of Fortune 500 companies. We do that by combining our expertise in data and analytics, building digital capabilities, creating stellar experiences and products, delivering programs, and managing change.


We work with clients to quickly transform into fully Agile organizations. Our pragmatic approach to scaling Agile works well for both business and IT, helping our clients accomplish enterprise-wide Agile transformation.







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